XPS 13 Ultrabook vs Macbook Air

 

The Dell XPS 13 Ultrabook website missed the whole point of what makes Apple successful. The ultrabook website is simple and I can see the Apple design aesthetic but the message is “look at the machine” rather than “imagine what you can do with this machine.”

Even the names are significant. XPS 13 Ultrabook is jargon-ey. Macbook Air conveys the idea of lightness and freedom.

 


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